SuperFresh’in “Tar\u0131m\u0131n Kad\u0131n Y\u0131ld\u0131zlar\u0131” projesi bu kez gen\u00e7lere ilham oldu. Proje kapsam\u0131nda bu y\u0131l ilk kez \u00fcniversite \u00f6\u011frencilerine y\u00f6nelik staj program\u0131 d\u00fczenlendi. Program, gen\u00e7leri tar\u0131m\u0131n gelece\u011fine haz\u0131rlarken sekt\u00f6rde s\u00fcrd\u00fcr\u00fclebilir istihdam\u0131n da temellerini atmay\u0131 hedefledi.
\n T\u00fcrkiye’nin lider dondurulmu\u015f g\u0131da markas\u0131 SuperFresh, tar\u0131mda f\u0131rsat e\u015fitli\u011fini desteklemek ve kad\u0131n eme\u011fini g\u00f6r\u00fcn\u00fcr k\u0131lmak amac\u0131yla hayata ge\u00e7irdi\u011fi “Tar\u0131m\u0131n Kad\u0131n Y\u0131ld\u0131zlar\u0131” projesiyle bu kez rotas\u0131n\u0131 gen\u00e7lere \u00e7evirdi. Sosyal etki alan\u0131n\u0131 her ge\u00e7en g\u00fcn geni\u015fleten proje kapsam\u0131nda, \u00fcniversite \u00f6\u011frencilerine y\u00f6nelik d\u00fczenlenen ilk staj program\u0131 1-31 Temmuz tarihleri aras\u0131nda ba\u015far\u0131yla tamamland\u0131.
\n Staj program\u0131, SuperFresh’in proje orta\u011f\u0131 olan ve tar\u0131m teknolojilerinde \u00f6nc\u00fc sosyal giri\u015fim TAB\u0130T i\u015f birli\u011fiyle, Ayd\u0131n’daki Ak\u0131ll\u0131 K\u00f6y \u00c7ift\u00e7i E\u011fitim ve \u0130novasyon Merkezi’nde ger\u00e7ekle\u015ftirildi. M\u00fchendislik, ziraat, i\u015fletme, veterinerlik ve do\u011fa bilimleri alanlar\u0131nda e\u011fitim g\u00f6ren gen\u00e7ler do\u011fan\u0131n kalbine konuk oldu. Kat\u0131l\u0131mc\u0131lar staj program\u0131 s\u00fcresince d\u00f6n\u00fc\u015f\u00fcml\u00fc g\u00f6revler \u00fcstlenerek hem teknik bilgi hem de saha deneyimi kazand\u0131. <\/p>\n
Geleneksel tar\u0131m\u0131n gelece\u011fi gen\u00e7lerle bulu\u015ftu
\n \u00c7o\u011funlukla aile mesle\u011fi olarak aktar\u0131lan \u00e7ift\u00e7ili\u011fe yeni bir bak\u0131\u015f a\u00e7\u0131s\u0131 kazand\u0131rmak ve gen\u00e7lere ilham vererek onlar\u0131 tar\u0131m\u0131n gelece\u011finde aktif roller \u00fcstlenmeye te\u015fvik etmek amac\u0131yla hayata ge\u00e7irilen program; tar\u0131m sekt\u00f6r\u00fcnde i\u015f g\u00fcc\u00fcn\u00fcn s\u00fcrd\u00fcr\u00fclebilirli\u011fine katk\u0131 sunmay\u0131 hedefledi. Tar\u0131m\u0131 yaln\u0131zca teorik bilgilerle de\u011fil, sahada deneyimleyerek \u00f6\u011frenen gen\u00e7ler, \u00e7ift\u00e7ilerle bire bir \u00e7al\u0131\u015farak geleneksel \u00e7ift\u00e7ilik anlay\u0131\u015f\u0131n\u0131 \u00e7a\u011fda\u015f bilgilerle harmanlad\u0131. Kat\u0131l\u0131mc\u0131lar; giri\u015fimcilik, pazarlama, sunum teknikleri, yapay zeka, finansal okuryazarl\u0131k, dijital ileti\u015fim ve proje y\u00f6netimi gibi bir\u00e7ok alanda e\u011fitim ald\u0131. Ayr\u0131ca kariyer geli\u015fimini destekleyen insan kaynaklar\u0131 i\u00e7erikleriyle donan\u0131mlar\u0131n\u0131 art\u0131rd\u0131.
\n “Tar\u0131mda s\u00fcrd\u00fcr\u00fclebilirli\u011fi sa\u011flamak i\u00e7in gen\u00e7lere yat\u0131r\u0131m yapmak k\u0131ymetli”
\n Daha s\u00fcrd\u00fcr\u00fclebilir bir gelecek i\u00e7in t\u00fcm payda\u015flar\u0131 ve de\u011fer zincirini kapsayan projelere imza att\u0131klar\u0131n\u0131 vurgulayan Besler CEO’su Mert Alt\u0131nk\u0131l\u0131n\u00e7, “Besler \u00e7at\u0131s\u0131 alt\u0131nda bulunan SuperFresh markam\u0131z\u0131n \u00f6nc\u00fcl\u00fc\u011f\u00fcnde, 2022’de ba\u015flatt\u0131\u011f\u0131m\u0131z \u2018Tar\u0131m\u0131n Kad\u0131n Y\u0131ld\u0131zlar\u0131’ projemiz ile \u015fimdi de tar\u0131m\u0131n gelece\u011fine y\u00f6n verecek gen\u00e7lerimizi destekliyoruz. TAB\u0130T i\u015f birli\u011fiyle hayata ge\u00e7irdi\u011fimiz bu staj program\u0131 sayesinde gen\u00e7ler, teknolojinin tar\u0131mdaki d\u00f6n\u00fc\u015ft\u00fcr\u00fcc\u00fc etkisini sahada deneyimleme f\u0131rsat\u0131 buldu. S\u00fcrd\u00fcr\u00fclebilir tar\u0131m sadece \u00e7evresel de\u011fil, ayn\u0131 zamanda toplumsal bir d\u00f6n\u00fc\u015f\u00fcm gerektiriyor. Bu d\u00f6n\u00fc\u015f\u00fcm\u00fcn en kritik boyutlar\u0131ndan biri ise tar\u0131msal i\u015f g\u00fcc\u00fcn\u00fcn devaml\u0131l\u0131\u011f\u0131n\u0131 sa\u011flamak ve sekt\u00f6rde gen\u00e7 istihdam\u0131n\u0131 art\u0131rmak. Biz bu programla yaln\u0131zca bilgi payla\u015fmad\u0131k, bir gelecek in\u015fa etmeye ba\u015flad\u0131k. \u0130lkini ba\u015far\u0131yla tamamlad\u0131\u011f\u0131m\u0131z bu staj program\u0131n\u0131 b\u00fcy\u00fcterek s\u00fcrd\u00fcrmeye ve tar\u0131m\u0131 d\u00f6n\u00fc\u015ft\u00fcrecek gen\u00e7lerin yan\u0131nda yer almaya devam edece\u011fiz” dedi. <\/p>\n
6.08.2025 <\/p>\n","protected":false},"excerpt":{"rendered":"
SuperFresh’in “Tar\u0131m\u0131n Kad\u0131n Y\u0131ld\u0131zlar\u0131” projesi bu kez gen\u00e7lere ilham oldu. Proje kapsam\u0131nda bu y\u0131l ilk kez \u00fcniversite \u00f6\u011frencilerine y\u00f6nelik staj program\u0131 d\u00fczenlendi. Program, gen\u00e7leri tar\u0131m\u0131n gelece\u011fine haz\u0131rlarken sekt\u00f6rde s\u00fcrd\u00fcr\u00fclebilir istihdam\u0131n da temellerini atmay\u0131 hedefledi. T\u00fcrkiye’nin lider dondurulmu\u015f g\u0131da markas\u0131 SuperFresh, tar\u0131mda f\u0131rsat e\u015fitli\u011fini desteklemek ve kad\u0131n eme\u011fini g\u00f6r\u00fcn\u00fcr k\u0131lmak amac\u0131yla hayata ge\u00e7irdi\u011fi “Tar\u0131m\u0131n Kad\u0131n Y\u0131ld\u0131zlar\u0131” […]<\/p>\n","protected":false},"author":1,"featured_media":10071,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-10070","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-genel"],"yoast_head":"\n